diff --git a/bot.py b/bot.py
index 85e79d0..5c03c88 100644
--- a/bot.py
+++ b/bot.py
@@ -21,7 +21,7 @@ Xkcd = namedtuple('Xkcd', ['title', 'link', 'transcript', 'alt', 'number'])
 
 URL_FMT_STR = "http://www.ohnorobot.com/index.php?Search=Search&comic=56&s={}"
 # FIXME HTML parsemode + escaping
-MSG_FMT_STR = "[{number}]({link}): *{title}*\n\n_{alt}_"
+MSG_FMT_STR = "[{number}]({link}): **{title}**\n\n__{alt}__"
 XKCD_JSON_FMT_STR = "https://xkcd.com/{}/info.0.json"
 MAX_SEARCH_RESULTS = 10